The adbento Help is a user manual that explains to you how to use adbento. Please let us know if any information is missing and you still have open questions.
To be able to enter information into the database and to share recos, requests and messages
with other adbento members, you need an adbento account. To create your account
you need to register with your username, email address and password on adbento.com. We do
not ask you for your real name to allow you to stay anonymous on adbento using a pseudonym.
To put you fully into control you are able to delete your account by sending us an email if you
decide to stop using adbento.
adbento is the consumer recommendation network for products and services. We believe that
recommendations (recos) are a new wave of social marketing in which experienced customers
help other consumers to make better buying decisions. The brand name adbento is
our invention that mixes social marketing with a little bit of Japan feeling. adbento is a word
creation combining ad, short version of advertisement, and bento, the
Japanese term meaning lunchbox. Acoustically speaking, bento sounds like benefit, so you
can understand adbento as beneficial advertising. Having the Japanese lunchbox in
mind, adbento can be interpreted as take away advertising or mobile advertising.
To sum up, adbento recommendations are consumer-generated ads of happy customers
for products they like.
adbento News Algorithm
The adbento engineering team has developed an intelligent system to match adbento members
(registered users) with relevant recommendations that we call the adbento News Algorithm.
The magic adbento News Algorithm selects relevant recos based on your adbento profile (your brands,
products, tags, recos and requests) and displays them on your personal News page when
you are logged on.
If your recommendation has a specific location that you want to specify you can enter an
address in the address field of your reco. Usually, the address will be the location
where the service you like is provided to you, e.g. a hotel, restaurant, club, cafe, retail shop
or local service provider. The address will be previewed in the small Google Maps box on the
right. Attaching an address to your recommendation helps the follower to better find the
product (service) you recommend.
adbento is a free service for all users (consumers). To finance the development and operations
of adbento.com we will show you relevant ads on adbento.com from selected advertisers. In the
beginning, we will work with Google Ads. In the future, we might cooperate with other ad
aggregators or start selling our ad inventory directly using our unique targeting know-how.
In the current world of adbento Bento (B) is a measurement of your user
activity and the quality of your recommendations (recos). You can think about Bento as a way
to quantify the social marketing karma of each adbento member. According to
Wikipedia, karma means "act" or "action" within the universal principle of cause and effect,
action and reaction that governs all life. Karma fits nicely to describe the actions and reactions
resulting from your shared consumer lifestyle within your social environment. You can collect
Bento only as adbento member (registered user) for making recos (2B), inviting friends
successfully (3B), providing (negative or positive) reco feedback (1B) and receiving positive
reco feedback (1B).
A brand name usually identifies the maker or provider of a product or service. The brand
name stands for either an organisation or an individual person (e.g. an author or artist).
Each adbento recommendation, therefore, must include a brand that identifies who offers the
product you recommend. The brand name may consist of multiple words. Each unique brand
on adbento.com has its own page with a dedicated short URL
(e.g. http://adbento.com/b1 for "Apple") on which all available recos are listed. Please
make sure that the spelling of the brand name is correct. Once you have saved a reco,
you cannot change the brand name. If the brand name has a typo, please delete
the reco and create a new one.
The adbento Browser is a small JavaFX applet that enables visual navigation across
adbento recommendations by clicking on related brands, products, tags or users. A click
on a single brand, product, tag or user shows the available recos below the browser window.
The first time you use the browser you may have to allow the installation of the applet with
a simple click, depending your operating system, Java version and past usage of JavaFX applets.
If you launch the browser via the Browser menu in the orange main menu from a
reco page, you can browse with the brand of this particular reco as a starting point.
adbento puts the power back to consumers. We call all adbento users consumers because
they are making recommendations after they have consumed, i.e. bought or used, a product
or service. All adbento members (registered users) are sharing their recos and their
consumer lifestyle in their role as consumers.
adbento is a free service for all its users. We do not charge you for using adbento, i.e. making,
sharing or finding recommendations or requests. In order to enable our team to generate revenues,
we will display relevant ads and may offer you links to selected online shops that are partners
If you want to delete your complete adbento account, we would like to ask you to send us
an email as we have to delete your account manually for the time being.
You are able to delete a single recommendation (reco) or request. You may want to delete
a reco if you changed your mind about the product quality or if you decide to stop including
a brand or product in your consumer profile. If you delete a reco, you will loose your 2 Bento
for making it.
You may want to delete a request by the time you have received enough recommendations
for the product or service you were looking for. In such a case, the request looses its purpose
and it may be a good idea to just delete it.
You are able to edit and improve your recommendation by clicking on the menu
Edit Reco on the reco page. It is not possible to edit the brand and product name.
If the brand or product name of your saved reco has got a typo, you should delete the reco
and create a new one. Please use the edit function to complete or improve the quality of your
reco in case you find typos or identified wrong or missing information in the tags, review,
price, brand website URL or address fields. You can also change the reading rights
of the reco from public to private or vice versa using the Edit Reco function.
You are able to edit and improve your request by clicking on the menu Edit Request
on the request page. It is not possible to edit the wanted field. If the wanted field of your
saved reco has got a typo, you should delete the request and create a new one. Please
use the edit function to complete or improve the quality of your request in case you find
typos or identified wrong or missing information in the tags, intention or budget fields.
You can also change the reading rights of the request from public to private or vice versa
using the Edit Request function.
Flag Reco as Inappropriate
If you discover any malevolent or illegal reco on adbento, you can report this abuse to the
adbento team by using the red button Flag Reco as Inappropriate at the bottom
of each recommendation page. A message will be sent to us in the background and we will look
into the matter.
Flag Request as Inappropriate
If you discover any malevolent or illegal request on adbento, you can report this abuse to the
adbento team by using the red button Flag Request as Inappropriate at the bottom
of each request page. A message will be sent to us in the background and we will look
into the matter.
If you add a friend on adbento a Friend Request will be sent to the particular user.
If you are added as friend by another user, you will receive a friend request that is displayed
in the notifications box until you answer it by accepting or declining the friend request. If you
accept a friend request, the initiator of the friend request will be added to your friends list.
If you decline a friend request, the initiator of the friend request will neither be added to your
friends list nor be informed about your negative response.
You can see and manage your friends using the Friends menu which is part of the
orange main menu. To make friends on adbento you can send a friend request to another user
using the Add as Friend menu which is available on each user page, except on your own
user page (your profile). A pending friend request will be shown in the notifications box until you
answer it by accepting or declining the friend request. If you accept a friend request, the initiator
of the friend request will be added to your friends list. If you decline a friend request, the initiator
of the friend request will neither be added to your friends list nor be informed about your negative
response. All your adbento friends are able to read your private recos. It is also possible to
remove a friend from the friend list by using the Delete Friend menu if the user
misbehaves or you change your mind for some other reason.
If you enter an address as a service location in the recommendation form, it will previewed
in the right column in the Google Maps box. Inside the Google Maps box you can zoom in and out,
grab the map to move it around and change the view between map, satellite, hybrid or terrain.
If you click on the Google Maps link above the box, you will be directed to the Google Maps
website with your address parameters being passed on to.
On your Friends list you have the option to invite another person to become an adbento member
by inserting his/her email address and clicking on Invite. The invited person will receive
an automated adbento invitation email stating that you invited him/her and explaining the benefits
of joining the adbento consumer recommendation network. The invitation email includes a link to
the adbento registration page. If you successfully invite somebody who registers as adbento
member, you are rewarded with 3 Bento that increase your social marketing karma.
Initially, our adbento recommendation service is only offered with an English user interface. The
reason is that we want to reach a broad global audience from the beginning. Consequently, we
appreciate if you write your recos and requests in English to enable all users to understand them
and to benefit from your shared customer experience. In the future, we may support further
languages once we have proven that adbento is a useful tool for many consumers.
If your recommendation has a location that you want to specify you can enter an address
in the address field of your reco. Usually, the address will be the location where the service you like is
provided to you, e.g. a hotel, restaurant, club, cafe, retail shop or local service provider. The address will
be previewed in the small Google Maps box on the right. Attaching an address to your reco helps
the reco follower to better find the product (service) you recommend.
In order to become an adbento member you have to register with your username, password
and email address and create your own adbento account. As a registered user, i.e. member, you are able
to write information on adbento which means you can write and publish your own recos and requests.
Each adbento member has got his/her own page with a dedicated short URL
(e.g. http://adbento.com/u2 for the user "jan") that can be easily shared via email. Unregistered
users, i.e. non-members, can only read information on adbento. As adbento is a recommendation network
made by consumers for consumers we assume that all members act in their role as consumers on
adbento.com. Of course, brand managers, product managers, marketing and advertising managers of
companies are invited to use adbento, too, to find out if and how their brands and products are reviewed
and promoted in the social marketing channel called adbento.
adbento offers a messaging system to enable adbento members (registered users) to send
messages to each other. The Messages function enables you to start conversations about
brands, products, recommendations, requests, tags or other interesting consumer lifestyle topics.
To keep the adbento messaging simple and to prevent any spamming behaviour you are only able to
define one recipient at a time. If you want to communicate with a group, we recommend you to
use email or your favourite Instant Messaging application. Please behave well when you communicate
with other adbento members. We have decided not to send you email notifications when you receive
a new adbento message to minimise your email traffic. If you are curious whether you have new
adbento messages wating for you, just log on to adbento to find out.
You can see if you have received new messages from other adbento users in the notification box.
Click on New Messages to go directly to your adbento messaging inbox. You can also
reach your inbox by clicking on Messages on the main menu.
In the Settings menu on the top right of the adbento page you can change your
password. We recommend to choose a strong adbento password mixing letters and
numbers in a random way. It is also a good idea to change your password from time to time.
In the Settings menu on the top right of the adbento page you can change your
photo. First upload a photo to adbento (jpg file format with maximum 2 MB file size),
then you can select an area which shall be your user photo and crop the image.
You can decide who is able to read your reco or request by defining the Reading Rights.
Private recos and requests can only be read by adbento members that are listed
as your adbento friends on your friends page. So if you want to share private recos and
requests, we recommend that you choose your adbento friends well. Public recos and requests
can be read by all adbento users, i.e. registered members as well as unregistered users (guests).
Public recos and requests can also be read by Google and other search engines crawling the adbento
website. You can change the reading rights by clicking on Edit Reco or Edit Request respectively.
To make a recommendation you have to define the product name which is a
required field and cannot be edited. Each product has got its own page with a dedicated short URL
(e.g. http://adbento.com/p1 for the product "Apple iPhone 3GS") on which all available recos
for this particular product are listed. The exact spelling of the product name is important:
"iPhone" generates a different product page than "iPhone 3GS". Please make sure that the
spelling of the product name is correct. Once you have saved a reco, you cannot change the
product name. If the product name has a typo, please delete the reco and create a new one.
On adbento we use the term "product" to describe both (in)tangible products and services.
Wikipedia defines product like this: "The noun product is defined as a thing produced by labor
or effort or the result of an act or a process. In marketing, a product is anything that can be
offered to a market that might satisfy a want or need."
You can access your adbento profile by clicking on the Profile menu, on your username
or your picture. Your adbento consumer profile is the sum of all your recommendations (recos)
and requests made on adbento and stored in the adbento database. Your adbento profile has a
dedicated short URL (e.g. http://adbento.com/u2 for the user "jan") that you can easily share with your
friends. You can navigate your recos on your profile page by clicking on a single brand, product or tag
in the tabs displayed on your profile page. You own your profile 100% and you can change it anytime
by editing your recos and requests. If you want to delete your profile and account, please send us an email.
You can compare your own adbento profile with the profile of a second user by clicking on the
green Match menu available on his/her user page. On the profile match page you can
see your shared brands, products, tags and friends. The adbento profile match quality is described
with a percentage score between 0% (nothing in common) and 100% (everything in common).
The profile match score is always calculated from your own point of view.
You can decide who is able to read your reco or request by defining the Reading Rights.
Public recos and requests can be read by all adbento users, i.e. registered members
as well as unregistered users (guests). Public recos and requests can also be read by Google
and other search engines crawling the adbento website. Private recos and requests can only
be read by adbento members that are listed as your adbento friends on your friends page.
So if you want to share private recos and requests, we recommend that you choose your
adbento friends well. You can change the reading rights by clicking on Edit Reco or
Edit Request respectively.
To optimise the usability of adbento we are using the short version reco for
recommendation across the adbento website. To learn more about adbento recommendations,
please read the help text about recommendation.
Reco Feedback Request
If you have followed the external link to a brand website on a recommendation page, a
Reco Feedback Request will be generated and displayed in the notifications box.
The idea is to enable you to provide feedback to the reco author whether you followed
his recommendation by buying/using the product (service). You can also send an
optional thank you message to the reco author. You will get 1 Bento for providing
reco feedback, whether it is positive or negative. The reco author gets 1 Bento
only if the reco feedback is positive - which means the reco was successful.
To recommend your favourite product (or service) you must register first and become
an adbento member. If you are logged in, you can use the menu Recommend
in the orange main menu to make a new reco. Please fill in the form New
Recommendation. The more information you provide, the more your recos will be
appreciated by other users. "Brand" and "Product" are required fields. After saving your reco
you can share it on twitter or by email. You can edit your reco later to complete or improve it.
You get 2 Bento for every new reco you publish.
Recommend a Product
To answer a request with your own recommendation, you can choose the Recommend a
Product menu which creates a new reco using the same tags of the original request. Of
course, you can edit the tags yourself. To complete your reco you must define a brand and
product and should add your review, website URL, price or address just like writing a new
reco from scratch. The request author will be notified with a message about your matching reco.
Recommend this Product
With the Recommend this Product menu you can copy a recommendation that you
like and that you also want to recommend. The parameters brand, product and brand website
URL (if available) will be copied, but you can freely write your own tags, review, price or address.
adbento is the consumer recommendation network for products and services. On adbento.com
you can make and share recos for your favourite products and services or search and find the
recos published by other adbento members. adbento works as a social quality filter promoting
good products and services via recos from happy customers (fans). All adbento recos are positive
by definition, bad products and services are considered to be unwanted, redundant offers in the
marketplace which should not be recommended on adbento. The key question adbento answers is
whether to buy or not to buy a particular product. This simple yes-no decision will not be facilitated
if products are recommended half-heartedly with 3 or 4 stars out of 5. Therefore, we have excluded
product rating functionality in adbento recommendations.
To make recos, requests, friends or exchange messages on adbento you have to register first.
You can register a new account using the Register menu available on the top menu
on the right or inside the green adbento postcard in the middle of the adbento News page.
Upon registration you are asked to provide your username, email address and a password.
Moreover, you have to answer the "Are you human?" challenge powered by reCaptcha and
accept the adbento usage terms and conditions. Then you will be sent an authentication email
to confirm your email address. If you do not receive the authentication email, please check
your spam filter. When registering you do not have to provide your real name, inventing a
pseudonym as your username is fine. It is up to you to imply your real identity with a
conscious choice of your photo or username that people knowing you can recognise.
A registered adbento user is adbento member and we use both terms as synonyms.
Each registered user has got his/her own page with a dedicated short URL
(e.g. http://www.adbento.com/u2 for the user "jan") that can be easily shared with friends.
If you need a recommendation for a product or service and cannot find it using the
adbento search, you can publish a request for recommendation on adbento. Your
request will be distributed by our system to other members with similar consumer profiles.
Example: Your request stating that you want "moutain bike" recos will be presented
to adbento members that have "mountain bike" recos (tags) in their profile. A request
can be answered using the Recommend a Product menu which opens a
new reco and automatically fills in the tags of the original request. Of course, the
proposed tags can be edited, too.
The adbento search function enables you to quickly find available recommendations
provided that your search term matches an existing brand, product or tag name. Please bear
in mind that adbento is a new service and that the number of recos in the adbento database
is rather small in the beginning. Searching for the tag "Berlin" will produce as the search result
a list of all recos tagged with "Berlin" or including "Berlin" in the brand or product name. Thanks
to our autocomplete function in the search box a search for "Apple" offers a direct link to the
brand page of Apple including all available recos.
On adbento you can recommend products and services. To make things easy we only use the
term product in the recommendation form. In fact, you can also recommend services,
e.g. a hotel, restaurant or local service provider. Wikipedia defines a service like this:
"A service is the non-ownership equivalent of a good. Service provision has been defined
as an economic activity that does not result in ownership and is claimed to be a process
that creates benefits by facilitating either a change in customers, a change in their physical
possessions, or a change in their intangible assets."
You can use the Settings menu to change your password or upload and change
your picture (user avatar). If you want to delete your adbento account, please send us an email.
On adbento a tag is a keyword that should be used to better describe your
recommendation. You can write tags to specify the product category, the product features
and the product benefits. Tags make it easy to search or request recos. A tag can consist
of multiple words. Multiple tags should be seperated by comma. Smart tagging of
recos helps other users find relevant recos more quickly. Brand names and product names
should not be used as tags to prevent ambiguity and to make adbento a better system.
On adbento you can see the Top 10 consumers, brands and products. The Top 10
boxes are shown in the right column on selected adbento pages.
To tweet adbento recommendations on twitter you need an active twitter account.
After having saved your reco on adbento you are able to publish it on twitter. First you will
be requested to click on authenticate on twitter. Then you will be redirected to the
twitter website where you are asked to insert your twitter username and password and to click
"allow". If your twitter authentication was successful you are redirected back to adbento on our
twitter Authentication page on which you must click again to go back to your reco to write your tweet.
The good thing is that you have to do the twitter authentication only once. We are proposing
the first few words for your tweet including the dedicated short URL for your reco. Of course,
you can edit the tweet as you want. As you know your tweet (twitter message) can only have
a length of 140 characters, so we help you with a letter counter to optimise your tweet.
As an unregistered user you can only read recommendations and requests on adbento or browse
user profiles. Recos can be discovered by navigating via brands, products, tags or users.
The adbento search will help you find existing recos. If you want to share your own recos
you have to register a new adbento account.