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Brand nudge  
Product crossover book by Richard Thaler  



Reading rights
  Public
 
Tags book; choice; choice architecture; economy; psychology; usability; society; happiness
Review best book I've read in at least a year. Smart authors (good friends of captain Obama), fun reading, very broad perspective, very relevant message on a brilliant blend of questions on economy, politics, products, usability, value, happiness, choices, and the designing of society in general.
Price 12 EUR
Brand website http://www.amazon.com/Nudge-Improving-Decisions-He...
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Date 2009-10-14 17:11
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